Televisión Comunitaria y Comunicación Popular en Tiempos Actuales: Caso De Estudio Tv Micc Cotopaxi - Ecuador

Community television in Ecuador arises in response to the demand for visibility of social groups excluded from private television; it works on an agenda that vindicates the cultural cosmovision and the construction of contents that contribute to the recognition of other realities; this, evidently, based on popular communication, which reflects historical processes of organizations linked to alternative media. In the central zone of the country, several indigenous and peasant organizations bet on radio experiences that allowed an approach to the democratization of the word; the Indigenous and Peasant Movement of Cotopaxi (MICC) assumes as an axis of work the field of communication, in this sense they consolidate their presence in the project of Radio Latacunga called "popular cabins", which allows them the knowledge and strengthens the initiative of a television channel called TV MICC. This assumes a milestone in the construction of community television in the center of the country, because, for the first time a political movement assumes, as its own, a space in the radio electric spectrum, the same that seeks to establish communicative practices that respond to the political, cultural and social platform of the popular and indigenous sectors of the area, under the slogan that Alfonso Gumucio promulgated from communication for social change, "give voice to those who have no voice". Popular communication has been established from the struggle against the hegemonic, dialogic practices are established that seek to respond to the purposes of the television channel, however, the same social, political and economic dynamics of the country makes that community television is resignified, presenting new challenges to the conceptual, social, cultural and political sustainability.