Abstract
The digital age and the Millennial traveler are drivers of Smart Destinations. This leads traditional destinations to re assess strategies, using tools such as the Spanish standard UNE 178501 toward diagnosing their current situation. This is a study of the destination of Cuenca destination in its move toward Smart Tour ism. For the investigation, historical logical, induction deduction and empirical methods were used with the ap plication of surveys and semi structured interviews. The results show that there is an average gap in relation to the selected axes, with weaknesses linked to connectivity in tourist attractions, synaesthesia of the destination, promotion of tourism innovation, and the establishment of a corporate innovation management system in entre preneurship.
Translated title of the contribution | Technology and innovation in smart tourist destinations. Case of Cuenca, Ecuador |
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Original language | Spanish |
Pages (from-to) | 195-212 |
Number of pages | 18 |
Journal | PASOS Revista de Turismo y Patrimonio Cultural |
Volume | 21 |
Issue number | 1 |
DOIs | |
State | Published - 1 Jan 2023 |
Bibliographical note
Publisher Copyright:© PASOS. Revista de Turismo y Patrimonio Cultural.
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