Tecnología e innovación en destinos turísticos inteligentes. Caso Cuenca, Ecuador

Translated title of the contribution: Technology and innovation in smart tourist destinations. Case of Cuenca, Ecuador

Priscila Marisela Lojano Chapa, Jenny Fernanda Benenaula Lojano, Gliceria Petrona Gómez Ceballos

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

The digital age and the Millennial traveler are drivers of Smart Destinations. This leads traditional destinations to re assess strategies, using tools such as the Spanish standard UNE 178501 toward diagnosing their current situation. This is a study of the destination of Cuenca destination in its move toward Smart Tour ism. For the investigation, historical logical, induction deduction and empirical methods were used with the ap plication of surveys and semi structured interviews. The results show that there is an average gap in relation to the selected axes, with weaknesses linked to connectivity in tourist attractions, synaesthesia of the destination, promotion of tourism innovation, and the establishment of a corporate innovation management system in entre preneurship.
Translated title of the contributionTechnology and innovation in smart tourist destinations. Case of Cuenca, Ecuador
Original languageSpanish
Pages (from-to)195-212
Number of pages18
JournalPASOS Revista de Turismo y Patrimonio Cultural
Volume21
Issue number1
DOIs
StatePublished - 1 Jan 2023

Bibliographical note

Publisher Copyright:
© PASOS. Revista de Turismo y Patrimonio Cultural.

CACES Knowledge Areas

  • 314A Administration

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