Subliminal Messages in Chanel’s No. 5 Perfume 2024 Campaign

The article analyzes the subliminal messages present in the advertising campaign A Rendez-vous (2024) for Chanel No. 5 perfume, focusing on the communication strategies used to attract diverse audiences. Through a narrative approach, it identifies hidden meanings conveyed through images that reinforce social imaginaries for both men and women. The study concludes that visual storytelling is the most relevant element of the commercial, as it effectively communicates the brand’s core message. To achieve real impact, this visual narrative must be integrated with other elements such as composition, colors, and symbols, creating an attractive and creative visual harmony. Symbols play a key role, as they evoke sensations of freedom, passion, and elegance. Chanel aims not only to promote its product but also to establish an emotional connection with its audience. The findings show that the use of narrative and imagery significantly influences consumer purchasing behavior, highlighting the importance of visual strategies in modern advertising.