Subjetividad y Ética en la Comunicación Comunitaria

Translated title of the contribution: Subjectivity and Ethics in Community Communication

Maria Alejandra Gonzalez Quincha

Research output: Chapter in Book/Report/Conference proceedingChapter


This paper reflects from the social psychology of communication on how subjects structure subjectivity and ethics based on community communication as the place where other meanings are constructed that question the hegemonic culture, whose meanings lead to consumption and the reproduction of an excluding and monocultural society. For the purpose of the present analysis, a theoretical reflection is made where the fields in which subjectivity is manifested are located. The reflection is elaborated through a critique of the hegemonic communication systems and the task they have imposed on themselves. It is concluded that being ethical in the field of community communication implies placing the communicator before an ethical commitment that contributes to the structuring of new discourses and practices, which implies that the ethics of the communicator and of communication are built from new communicational practices that affect the transformation of the material world and the world of relationships.
Translated title of the contributionSubjectivity and Ethics in Community Communication
Original languageSpanish (Ecuador)
Title of host publicationDerechos a la comunicación: Ética y competencias del comunicador
PublisherEditorial Universitaria Abya-Yala
Number of pages12
ISBN (Print)978-9978-10-404-0
StatePublished - 9 Mar 2020


  • Community communication
  • Ethics
  • Psychology
  • Subjectivity

CACES Knowledge Areas

  • 123A Journalism and Communication


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