Abstract
This article aims to structure an overview of video game streaming as a generator of employment and new professional careers in Ecuador. In the methodology, a non-experimental design of descriptive and correlational scope was proposed, using a mixed approach, with the Delphi method in the qualitative component. At the same time, surveys were executed to solve the quantitative component. In this sense, it was possible to bserve a greater participation of Generation Z and Millennials in this type of activity, which in turn reflects the interest in being part of video game streaming. In contrast, others are already users and have perceived a contribution or economic benefit for playing or creating content. In addition, the male gender is highlighted as the main participant in these platforms. It was concluded that there is a relationship between people who dedicate hours to video games and the desire to obtain economic income through this business model, and there is also a tendency for gamers to become professionals in digital marketing and audiovisual and multimedia production careers.
| Translated title of the contribution | Video Game Streaming as a Job Generator and New Professional Opportunities |
|---|---|
| Original language | Spanish (Ecuador) |
| Pages (from-to) | 1-30 |
| Number of pages | 30 |
| Journal | The Anahuac Journal |
| Volume | 24 |
| Issue number | 24 |
| DOIs | |
| State | Published - 31 Oct 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
Keywords
- Job creation
- Professionalization
- Streaming
- Video games
- Work activities
CACES Knowledge Areas
- 414A Marketing and advertising
Projects
- 1 Active
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Status of the applications of the diverse marketing branches in the different economic sectors of the Ecuadorian market and their incidence on the consumer's purchase decision process (ECUMKT)
Sumba Nacipucha, N. A. (PI), Cueva Estrada, J. M. (Col), Delgado Figueroa, S. P. (Col), Mero Alava, L. F. (Student), Muñoz Colobon, G. N. (Student), Barrera Noboa, E. L. (Student), Moreira Aviles, M. Y. (Student), Zambrano Castro, A. V. (Student), Cueva Ortiz, N. M. (Student) & Plaza Quimis, M. A. (Student)
28/11/22 → …
Project: Research and Development
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