Semantic Analysis on Twitter of Two Religious’ Leaders: @Pontifex and @DalaiLama

Angel Torres-Toukoumidis, Isidro Marín-Gutiérrez, Javier Herrán Gómez

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Social media stands out as the main setting of interaction within the digital ecosystem permeating the communication of religious leaders. Admitting such a premise, the following research establishes a descriptive analysis of the interaction carried out by Pope Francis and Dalai Lama in their respective Twitter accounts determining variables such as frequency of publication, use of hashtags and culminating in the revision of the lexicon used in tweets through text mining software tools. The main results denote greater activity by the Pope on Twitter in terms of the frequency and quantity of messages; on the other hand, as far as the use of hashtags is concerned, the Pope’s account highlights events related to the religious doctrine he leads, while the Dalai Lama focuses on its application to current situations in the global situation. In the third objective, the lexicon incorporated by both in their messages differs. While the Pope focuses on promoting institutional identity, the Dalai Lama builds his tweets on general human values. In short, it can be concluded that the following research manages to deepen the paradigmatic axis by combining it with the dissemination in digital networks.

Original languageEnglish
Title of host publicationTrends and Applications in Information Systems and Technologies
EditorsÁlvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, Ana Maria Ramalho Correia
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages9
ISBN (Print)9783030726539
StatePublished - 2021
EventWorld Conference on Information Systems and Technologies, WorldCIST 2021 - Terceira Island, Portugal
Duration: 30 Mar 20212 Apr 2021

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1368 AISC


ConferenceWorld Conference on Information Systems and Technologies, WorldCIST 2021
CityTerceira Island

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.


  • Hashtags
  • Leaders
  • Lexicon
  • Semantic
  • Social media
  • Twitter


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