Since the emergence of digitalization, sports have modified their ways of transmitting, narrating and reporting the events generated in these media spaces, implying the opening of new consumer markets. In fact, Hutchins et al. (2019) state that DAZN, a live sports streaming service located in England, invested almost 700 million dollars for the rights to Italian Serie A matches, Tencent of China paid 500 million dollars for the coverage and transmission rights of exclusive NBA content for five years, while Amazon paid 50 million dollars for non-exclusive digital rights for NFL rights.
|Translated title of the contribution
|Reflections on Sports Journalism: Experiences, Challenges and Expectations
|Editorial Universitaria Abya-Yala
|Number of pages
|Published - 1 Apr 2022
CACES Knowledge Areas
- 413A Social and Cultural Studies