Procedimiento Metodológico de Diseño de Productos Turísticos para Facilitar Nuevos Emprendimientos

The purpose of this paper is to bring to the attention of interested parties a methodological proposal for the design of tourism products, on the basis of which alternatives for new ventures can be generated in the context of the destination. Its conceptual basis is defined by the marketing and sustainability approaches, the value chain and the conceptualization of the product in the destination as an integrated offer, which means that the attractive resource existing in the physical space that supports it becomes the basic product and the complementary activities, driven by the creative thinking of those involved in the process, can become the main elements that provide greater value to this offer, as long as they manage to integrate and cause a unique experience for the tourist.