Preliminary Analysis of Micro Agro-ecological Entrepreneurships Commercialization: A Case Study of Agroecological Producers in the “El Valle” Community

Research output: Contribution to conferencePaper

Abstract

This work is a preliminary analysis of the design of a commercialization mechanism to help the creation of small and medium-sized enterprises with new competitive advantages in the southern communities of Ecuador known to the scientific community. The conceptual basis mainly considers approaches of sustainability, fairness and responsible trade and partnership. It considers the value chain and the final product as a differentiating offer which means that the truly attractive resource should be the organic product that combined with creative marketingstrategies could please the customer and foster its recommendation.
Translated title of the contributionAnálisis Preliminar de Comercialización de Micro Emprendimientos Agroecológicos: Un Estudio de Caso de Productores Agroecológicos de la Comunidad “El Valle”
Original languageEnglish (US)
StatePublished - 26 Sep 2016
EventInternational Conference on Business and Economics, BE-ci 2016 - MY
Duration: 21 Sep 201623 Sep 2016
https://eventegg.com/be-ci-2016/

Conference

ConferenceInternational Conference on Business and Economics, BE-ci 2016
Period21/09/1623/09/16
Internet address

Keywords

  • Agro-ecological products
  • Associations
  • Entrepreneurship
  • Fair trade

CACES Knowledge Areas

  • 414A Marketing and advertising

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