Percepciones y Representación Mediática de los Migrantes Ecuatorianos en México: Un Análisis de Estereotipos y Factores Sociopolíticos

This study explores the perceptions of Mexicans towards Ecuadorian migrants, emphasizing their economic contributions, media representation and associated stereotypes. Based on a quantitative methodology and a descriptive design, 315 people from different regions of Mexico were surveyed. Economic motives are the main cause of migration, and 75.5% consider that Ecuadorians generate partial or no labor competition. Media representation is perceived as neutral in traditional media and social networks, although a significant proportion qualifies it as negative. 57.1% are unaware of the recent diplomatic crisis between Ecuador and Mexico, although 63.4% consider its possible impact on migration. These findings show how media and sociopolitical factors influence the construction of stereotypes, limiting the integration of migrants. Greater attention to the media narrative and the promotion of public policies that foster an inclusive environment are recommended.