Pandemia: Daños Colaterales En el Sector Hotelero de la Ciudad de Cuenca

Translated title of the contribution: Pandemic: Collateral Damage in the Hotel Sector of the City of Cuenca

Marcelo Andres Lucero Salamea, Gliceria Petrona Gomez Ceballos

Research output: Contribution to journalArticle

Abstract

COVID-19 has generated great economic losses to world tourism, among them, the hotel sector has been seriously affected, since as a consequence of the pandemic its activity has decreased significantly, a situation to which the city of Cuenca in Ecuador, selected as the object of study for the development of this research, The objective of this research was formulated as to determine the levels and causes of the economic impact on the city's hotel sector caused by the pandemic, as a basis for the improvement of its management in crisis scenarios, supported by the use of methods linked to risk studies; The methodology used was of a descriptive analytical type, through the use of qualitative and quantitative methods; for the analysis a questionnaire focused on hotel managers and owners was conducted, whose results show a significant deterioration in economic indicators, generating an increase in the unemployment rate, in addition, there is insufficient risk management and forecasting motivated because the staff is not trained in this area, concluding that the impact due to lack of risk prevention strategies is high, a situation that causes significant losses for the city.
Translated title of the contributionPandemic: Collateral Damage in the Hotel Sector of the City of Cuenca
Original languageSpanish (Ecuador)
Pages (from-to)87-101
JournalRevista Interamericana de Ambiente y Turismo
Volume17
Issue number17
DOIs
StatePublished - 30 Jun 2021

Keywords

  • Covid-19
  • Risks
  • Tourism
  • Hotel sector
  • Economic impact

CACES Knowledge Areas

  • 314A Administration

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