Mipymes Distribuidoras Turísticas: Recomendaciones Seo A Partir del Análisis de Palabras Claves

In e-commerce practices, the actions performed through the recognition of keywords contribute a competitive advantage for companies, given that the tourist's habit of searching for information and managing their trips, provokes for brands the need to show themselves and make themselves visible through web platforms. In this sense, with the purpose of recognizing the reality regarding the exploitation of keywords in the web portals of tourism distribution companies in Cuenca, the research applied exploration procedures and quantitative and qualitative analysis developed both in SPSS and Nvivo. These studies allowed us to discover that keyword management in travel agencies does not seem to be a priority, or that it ends up being inefficient. This finding has contributed to deduce that the basic recommendation, with which it is possible to contribute to the social context, is the influence on the importance of the use of keywords and their impact, both in the promotion of tourist destinations and in the generation of value oriented to the personalization or individualization of products.