Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts

Patricia Sofia Villagomez Rodriguez; Paola Veronica Cruz Jaramillo

doi:10.2991/978-94-6463-868-4_15

Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts

Grupo de Investigación en Comunicación y Derechos (GICDE)

Research output: Paper

Abstract

La transformación digital del periodismo impulsada por su presencia en plataformas como Instagram. Esto evidencia nuevas formas narrativas caracterizadas por la hipertextualidad, la multimedialidad y la interactividad. El entorno digital contemporáneo reconfigura la relación entre los medios de comunicación, los sistemas de información y las audiencias. Esta investigación tiene como objetivo examinar e implementar estrategias para la distribución de contenido digital, como narrativas que incluyen hilos argumentales. De esta manera, el contenido puede convertirse en material viral con una penetración significativa en la audiencia. Por último, se aplica una metodología exploratoria-descriptiva para desarrollar un análisis utilizando el coeficiente de Pearson. Se correlacionan las variables de compromiso, seguidores, formatos, audiencias y contenido en 331 publicaciones de cinco medios de comunicación con presencia digital en Chile, Colombia, Ecuador, Perú y México. Las principales conclusiones se refieren a estrategias adecuadas para generar compromiso, prevalencia y relevancia temática, y mecanismos digitales para reforzar la participación de la audiencia.

Translated title of the contribution	Ecosistemas de Convergencia Mediática y Transformación Digital del Periodismo en Contextos Latinoamericanos
Original language	English (US)
DOIs	https://doi.org/10.2991/978-94-6463-868-4_15
Publication status	Published - 12 Oct 2025
Event	V Conferencia Internacional en Comunicación y Tecnologías Aplicadas 2025 (ICOMTA 2025) - CL Duration: 2 Sept 2025 → 9 Sept 2025 https://doi.org/10.1007/978-3-032-09911-2

Conference

Conference	V Conferencia Internacional en Comunicación y Tecnologías Aplicadas 2025 (ICOMTA 2025)
Period	2/09/25 → 9/09/25
Internet address	https://doi.org/10.1007/978-3-032-09911-2

Areas de Conocimiento del CACES

123A Periodismo y comunicación

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10.2991/978-94-6463-868-4_15

Cite this

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abstract = "The digital transformation of journalism prompted by its presence on platforms such as Instagram. This evidence new forms of narrative characterized by hypertextuality, multimediality, and interactivity. The contemporary digital environment reconfigures the relationship between media outlets, information systems, and audiences. This research aims to examine and implement strategies for distribution of digital content, such as narrative which include the threads of stories. By this, content can be converted into viral material with a significant audience penetration. Finally, an exploratory-descriptive methodology is applied to develops an analysis by using the Pearson coefficient. By correlating the variables of engagement, followers, formats, audiences, and content across 331 publications from five media outlets with digital presence in Chile, Colombia, Ecuador, Peru, and Mexico. The principal findings relate to suitable strategies for generating engagement, thematic prevalence and relevance, and digital mechanisms to strengthen audience participation.",

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N2 - The digital transformation of journalism prompted by its presence on platforms such as Instagram. This evidence new forms of narrative characterized by hypertextuality, multimediality, and interactivity. The contemporary digital environment reconfigures the relationship between media outlets, information systems, and audiences. This research aims to examine and implement strategies for distribution of digital content, such as narrative which include the threads of stories. By this, content can be converted into viral material with a significant audience penetration. Finally, an exploratory-descriptive methodology is applied to develops an analysis by using the Pearson coefficient. By correlating the variables of engagement, followers, formats, audiences, and content across 331 publications from five media outlets with digital presence in Chile, Colombia, Ecuador, Peru, and Mexico. The principal findings relate to suitable strategies for generating engagement, thematic prevalence and relevance, and digital mechanisms to strengthen audience participation.

AB - The digital transformation of journalism prompted by its presence on platforms such as Instagram. This evidence new forms of narrative characterized by hypertextuality, multimediality, and interactivity. The contemporary digital environment reconfigures the relationship between media outlets, information systems, and audiences. This research aims to examine and implement strategies for distribution of digital content, such as narrative which include the threads of stories. By this, content can be converted into viral material with a significant audience penetration. Finally, an exploratory-descriptive methodology is applied to develops an analysis by using the Pearson coefficient. By correlating the variables of engagement, followers, formats, audiences, and content across 331 publications from five media outlets with digital presence in Chile, Colombia, Ecuador, Peru, and Mexico. The principal findings relate to suitable strategies for generating engagement, thematic prevalence and relevance, and digital mechanisms to strengthen audience participation.

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KW - Digital narratives

KW - Transmedia

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KW - Instagram

KW - Media convergence

KW - Digital narratives

KW - Transmedia

KW - Digital journalism

KW - Instagram

UR - https://www.atlantis-press.com/proceedings/icomta-25/126016644

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DO - 10.2991/978-94-6463-868-4_15

M3 - Paper

T2 - V Conferencia Internacional en Comunicación y Tecnologías Aplicadas 2025 (ICOMTA 2025)

Y2 - 2 September 2025 through 9 September 2025

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Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts

Abstract

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