Los Rostros Negros de Barrio Nigeria

The 1998 Constitution made Ecuador official as a pluricultural and multiethnic country, home to a variety of peoples and nationalities that are possessors of great cultural wealth: montuvios, mestizos, Afros, cholos and indigenous people (Asamblea Nacional, 2011). Based on the Organic Law of Intercultural Education of Ecuador about the development of cultural identity, it is stated that interculturality and plurinationality guarantee the actors of the educational system knowledge, recognition, respect, appreciation, recreation of the different nationalities, cultures and peoples that make up Ecuador and the world; as well as their ancestral knowledge, advocating unity in diversity, promoting intercultural and intracultural dialogue and promoting the appreciation of the forms and uses of different cultures that are consonant with human rights (Ministry of Education, 2017).Despite the laws and regulations, the problem is the lack of educommunicative tools in the teaching-learning processes for disseminating cultural identity. To develop the intercultural dissemination of the inhabitants of the Nigeria neighborhood, UPS Channel TV, “The Students' Channel” of the Salesian Polytechnic University, seeks through the HEDIBANI Project (Educommunicative Tool to Spread the Interculturality of the Nigeria Neighborhood), to rescue the cultural values and customs that are part of our historical identity, specifically of the inhabitants and residents of the Nigeria neighborhood of Guayaquil, becoming an educommunicative tool that will contribute to the cultural development and the dissemination of interculturality in the sector. For the execution of the HEDIBANI project, an interdisciplinary team of professionals from the Technical Directorate of Communication and Culture of the Salesiana Polytechnic University, Guayaquil, carried out the socialization of the project with the leaders of the different housing cooperatives that make up the Nigeria neighborhood in the sector—of the Trinitarian Island with whom several work meetings, focus groups, talks and academic sessions were also held to present the progress of the work carried out. The line of research applied during the investigation was educommunication and media and information literacy, communication and education. Media education and media literacy: this line is defined as the opportunity to develop and produce knowledge where the concept of social innovation is understood as sustainable solutions to user demands, understanding users as precursors of new behaviors and active groups. of people who undertake and put into practice original ways of responding to the problems of daily life along the lines of social partners and the environment, constituting this “field of studies a heterogeneous and plural territory” (Barbas, 2012, p. 161).En la actualidad, la educomunicación ubica al hombre en nuevos escenarios socioculturales, con un contexto de cambios permanentes que permiten formar a la sociedad del conoci.