Los Límites del Diseño Interactivo. Un Análisis del Discurso sobre el Ux/ui sobre la Red Social Instagram

Design allows us to create interfaces, products, services, and digital experiences that must meet not only aesthetic standards but also functional and efficient ones. Understanding where the boundaries of design lie can be considered a difficult task, but it is also an undeniable opportunity for designers and scholars, as understanding them opens up the possibility of creating innovative and creative solutions that transcend them. According to recent studies, it could even be said that design is outside the boundaries of a discipline due to its flexible and permeable nature. This study analyzes these boundaries of design, from the discourse of designers responsible for developing social media applications, specifically the case study of the mobile social network Instagram, to the abstract-cognitive understanding of the user. This research proposes a qualitative methodological approach and uses discourse analysis as the main tool to uncover several specific constraints to consider in UX/UI design for social media. Among them, the user's cognitive abilities to understand the design that allows them to interact with it easily and effectively. Biological aspects that affect the user experience are also analyzed, as the user must be able to quickly use the interface design with their hands and eyes without getting lost in the real world. Another important aspect analyzed is the user's cultural limitations and environment, as the design must be effective in different environments, lighting conditions, and screen sizes. An essential aspect to consider is cultural biodiversity, given that each user has their own expectations regarding what is considered a "good" design, and this eventually affects the use and adoption of an interface within a culture. Finally, this discourse analysis focuses on the fact that design presents diversity in its initial perception and final interpretation. For example, it analyzes how some users may find certain colors or shapes more attractive than others; and in this case it includes the redesign of the Instagram logo which affected the beginning of its launch in 2016, but over time the percentage of acceptance by the public increased to such an extent that it created a design trend in the years following its launch, remaining in force until the current year of this study.