La Responsabilidad Social Corporativa de la Tv Local: Estudio De Caso

Translated title of the contribution: Corporate social responsibility of local TV: case study

Ana Cristina Criollo Uyaguari, Andrea Elizabeth Feijoo Valarezo, Angel Luis Torres Toukoumidis

Research output: Contribution to journalArticle

Abstract

Corporate social responsibility in the mass media industry is a current topic in the debate of the academic community. Therefore, this study aims to describe the reality of a local Ecuadorian TV station based on the problems related to social responsibility found on site as perceived by internal and external stakeholders. For that purpose, we applied a deductive quanti-qualitative approach that combined descriptive research and action research by means of s
Translated title of the contributionCorporate social responsibility of local TV: case study
Original languageSpanish (Ecuador)
Pages (from-to)47-68
JournalRevista Cea
Volume6
Issue number12
DOIs
StatePublished - 30 Jul 2020

Keywords

  • Ecuador
  • Mass media
  • Social responsibility

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