La Resignificación de la Imagen de la Mujer en la Publicidad de Instagram: Caso De Análisis Dov

Translated title of the contribution: The Resignification of the Image of Women in Instagram Advertising: Dov Analysis Case

Cóndor Sambache Diego David, Dayana Camila Ocampo Brito, Karina Mishell Salcedo Estevez

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This research is oriented to the analysis of femvertising, a new advertising model that uses the image of women in order to establish resignifications and break the stereotypes previously established around femininity. The objective of the work is to analyze the project Show Us, belonging to the personal care products brand Dove, on Instagram and to find the definitions and characteristics that make up this recent concept through a thorough reading.
Translated title of the contributionThe Resignification of the Image of Women in Instagram Advertising: Dov Analysis Case
Original languageSpanish (Ecuador)
Title of host publicationEcología de la Información: De la Práctica Teórica a la Práctica Profesional
PublisherEditorial Abya-Yala
Pages91-120
ISBN (Print)978-9978-10-591-7
StatePublished - 13 Sep 2021

CACES Knowledge Areas

  • 123A Journalism and Communication

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