Abstract
This research is oriented to the analysis of femvertising, a new advertising model that uses the image of women in order to establish resignifications and break the stereotypes previously established around femininity. The objective of the work is to analyze the project Show Us, belonging to the personal care products brand Dove, on Instagram and to find the definitions and characteristics that make up this recent concept through a thorough reading.
| Translated title of the contribution | The Resignification of the Image of Women in Instagram Advertising: Dov Analysis Case |
|---|---|
| Original language | Spanish (Ecuador) |
| Title of host publication | Ecología de la información: de la práctica teórica a la práctica profesional |
| Publisher | Editorial Universitaria Abya-Yala |
| Pages | 91-120 |
| Number of pages | 30 |
| ISBN (Print) | 978-9978-10-591-7 |
| State | Published - 13 Sep 2021 |
CACES Knowledge Areas
- 123A Journalism and Communication