La Creatividad Transmedia en los Procesos Interactivos de Aprendizaje a Través de Medios Digitales Emergentes

In today's digital ecosystem, the phenomenon of transmediality is conceived on the basis of the dynamism of multiple media contexts in the search for a story or experience. In other words, the transmedia format, as it happened with multimedia representations, and in parallel with the so-called hypermedia, determines the evolution of the media, incorporating interaction, personalized adaptation and the rupture of the linearity of information, thus generating an innovative strategy in the production of contents.