Innovative Strategies for Audiovisual Literacy at Film Festivals. The Case of Peru

Film festivals play a crucial role in promoting audiovisual literacy. Therefore, this research explores the strategies employed by these events in the Peruvian context. The study applied a qualitative approach through semi-structure interviews conducted with managers of Peruvian film festivals of various themes. The results revealed the implementation and importance of diversifying funding sources for sustainability. Hence, managers resort to state funds, self-financing strategies, and partnerships with public and private entities. Additionally, a growing integration of technology in educational activities was found. On one hand, video conferencing platforms such as Zoom and Google Meet are being used, thus expanding the participation and geographical reach of festivals. On the other hand, some events are gradually incorporating training activities in emerging technologies such as artificial intelligence and virtual reality. It is thus concluded that film festivals, by diversifying their funding sources and adapting to changing needs, strengthen their offering of audiovisual literacy in the Peruvian context. This is relevant given that formal education in the country does not address this formative aspect.