Educommunication is a paradigm that enables citizen formation, from reception to critical analysis of media messages, is a set of actions that influence the acquisition of informal learning directly or indirectly. From this perspective, the radio and the implicit Educommunicational component are taken as the axis of this analysis, considering as the main premise that throughout its history has been linked to development processes (educational, cultural and participatory) being the ideal medium to form in citizenship. According to these parameters, the purpose of this article is to determine, through a qualitative methodology, the influence of the radio with an educomunicative approach for citizenship formation with freedom of expression, leadership and empowerment, capable of recovering the public word to transmit to the communities and Ecuadorian people social values, guiding them towards a behavior that allows a harmonious coexistence. Therefore, the result would be to show that the radio needs to recover spaces and recover the public word, so throughout creative formats and genres devoid the arrogance of the mass media (subject to ratings), favor the citizen formation and, consequently, the democratization of word.
CACES Knowledge Areas
- 123A Journalism and Communication