Influence of olfactory and visual sensory stimuli in the perfume-purchase decision

Research output: Contribution to journalArticle

Translated title of the contributionInfluencia de los estímulos sensoriales olfativos y visuales en la decisión de compra de perfumes
Original languageEnglish (US)
Pages (from-to)67-71
JournalInternational Review of Management and Marketing
Volume10
Issue number1
DOIs
StatePublished - 1 Jan 2020

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