Herramienta de análisis para identificar y categorizar al periodismo transmedia

This paper conceptualizes, justifies, and develops an analytical tool to determine whether journalistic content can be considered transmedia. To develop it, a comprehensive review of the scientific literature on the subject was conducted, and its structure and scope were then defined and evaluated by a group of experts in the field using the Delphi method. The instrument is organized around 19 variables distributed accross four blocks: a) basic features, b) type of content generated by the media, c) role of the user in the expansion of the story, and d) type of transmedia journalism. The specialists identify three key elements for recognizing this strategy in the creation of journalistic content: media convergence, narrative expansion of the story, and the participatory role of users. Although there was full agreement on how the media generate their journalistic expansions, this consensus was not observed regarding the variants of transmedia journalism investigated. Therefore, the instrument includes a new categorization that distinguishes between circumstantial and permanent transmedia and introduces a new element to be considered in transmedia: fact-checking.