Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

Rafael Ravina-Ripoll, Estela Nunez-Barriopedro, David Almorza-Gomar, Luis Bayardo Tobar-Pesantez

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work’s main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness.

Original languageEnglish
Article number727845
JournalFrontiers in Psychology
Volume12
DOIs
StatePublished - 6 Aug 2021

Bibliographical note

Publisher Copyright:
© Copyright © 2021 Ravina-Ripoll, Nunez-Barriopedro, Almorza-Gomar and Tobar-Pesantez.

Keywords

  • behaviours
  • brand orientation
  • happiness management
  • norms
  • responsible
  • SEM
  • sustainable production
  • values

Fingerprint

Dive into the research topics of 'Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production'. Together they form a unique fingerprint.

Cite this