In this research we analyze links between happiness and cultural tourism, taking the European Holy Grail Route in Spain as a cultural tourist product. Questions that arise are, among others, can cultural tourism generate understanding and social cohesion? Consequently, can it also mean increasing the happiness of both tourists and the host population? How and what can be learned from cultural tourism as a peaceful social process? Specifically, a qualitative approach was made in which we conducted semi-structured interviews with people belonging to civil society associations linked to the route. An analysis of the narratives (from the interviews) through the grounded theory was carried out. Improved individual reasons for happiness and social cohesion as a result of positive significant experiences are observed in the first step of results, and an exportable Decalogue of social behavior in cultural tourism experiences is presented and evaluated by the interviewees and shown as a research proposal.
Bibliographical noteFunding Information:
This research was funded by Universidad Polit?cnica Salesiana, research group IGOMSOH and cofinanced by the Regional Government of Arag?n in the framework of the Research Group Ref. S33_17R. And the APC was funded by Universidad Polit?cnica Salesiana, research group IGOMSOH.
© 2020 by the authors.
- Civil society associations
- Cultural tourism
- Individual and social happiness perception
- Sustainable tourism