Generación de Estrategias Basados en Business Intelligence para la Competitividad en Empresas de Distribución de Material Eléctrico

Introduction: Business strategies based on Business Intelligence (BI) in the distribution of electrical material in the Galapagos Islands, Ecuador, are key to improving business competitiveness by facilitating more informed decisions. Objectives: This study focuses on generating business strategies based on BI to increase the competitiveness of electrical material distribution companies. Methodology: It begins with a theoretical analysis of businesses based on BI, followed by a situational diagnosis of the use of BI in the distribution ofelectrical materials, using the Santa Cruz –Galapagos Island as a case study through applied surveys. Business Intelligence uses tools such as business analysis, data mining and data visualization to achieve business objectives. Results: According to the study, 69.7% of the companies surveyed consider using BI tools for strategy development, and 52.94% of those who would use these tools believe that it would increase business efficiency. A chi-square analysis reveals that the use of BI tools impacts the competitiveness of electrical material distribution companies in the region of Santa Cruz de Galapagos Island with 95% confidence and a margin of error of 5%. Conclusions: This highlights the relevance of implementing BI-based strategies to improve efficiency and competitiveness in the electrical material distribution sector in the Galapagos Islands. General Study Area: Administration. Specific study area: Management and Administration. Study type: original.