Marketing gamificado en empresas unicornio

Translated title of the contribution: Gamified marketing in unicorn startups companies

Research output: Contribution to journalArticlepeer-review

Translated title of the contributionGamified marketing in unicorn startups companies
Original languageSpanish
Pages (from-to)314-324
Number of pages11
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2020
Issue numberE35
StatePublished - Sep 2020

Bibliographical note

Publisher Copyright:
© 2020, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

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