Football Journalism and Infotainment on Youtube: An Interview with Youtubers from Peru, Argentina, Mexico, Colombia and Spain

This study delves into the application of journalism and infotainment in YouTube channels dedicated to football dissemination in Spanish-speaking countries such as Peru, Argentina, Mexico, Colombia, and Spain. Through an analysis of predominant journalistic genres, characteristics of infotainment, and the interplay between objectivity and subjectivity in content creation, significant insights were gleaned. The research reveals a dynamic landscape where YouTubers navigate the realms of journalism and entertainment, adapting traditional practices to new media environments. The findings underscore the evolving nature of sports journalism in the digital era, emphasizing the importance of innovative formats and interactive experiences for audiences. By qualitatively examining content produced by YouTubers, this study sheds light on how creators engage with football-related content on YouTube, highlighting the platform’s role in shaping audience engagement. The study’s outcomes contribute to a deeper understanding of media production in the digital age, emphasizing YouTube’s prominence as a platform for sports journalism and infotainment, and its impact on the consumption of football-related content online.