Abstract
Streaming platforms such as Facebook Live have allowed synchronizing the audience with the content in real time, thus providing new forms of digital communication. In the political context, the adaptation by the media in the use of these spaces has been evidenced, in fact, this research focuses on analyzing the correlation of the speech of the candidates for the Mayor of Cuenca, Ecuador, with the comments made in real time by Facebook users who participated in the transmission, for this, the debate held on February 21, 2019 transmitted exclusively via streaming on the Facebook account of the local newspaper El Universo was examined, in which 11 candidates intervened and 4,641 comments were made. The hermeneutic units reviewed, both in the appearances of politicians and in the anonymized comments, were propaganda, friendly speech, funny, offensive, institutional services, religious and news. The results obtained show the prevalence of a discourse oriented to propaganda and institutional services in the participants, while in the comments made in real time by the users, offensive discourse and propaganda predominate. In conclusion, although there is a simultaneity in the broadcast of the debate and participation of users interacting on Facebook Live, the discursive-media construction of political actors differs from the discourse, linearity and content exposed in the comments.
Translated title of the contribution | Facebook Live in Electoral Debates for Citizen Participation: Case of the Mayor of Cuenca, Ecuador |
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Original language | Spanish (Ecuador) |
Title of host publication | Debate sobre los debates electorales y nuevas formas de comunicación política |
Publisher | Cuadernos Artesanos de Comunicación |
Pages | 189-204 |
Number of pages | 16 |
ISBN (Print) | 978-84-17314-36-1 |
State | Published - 30 Apr 2020 |
Keywords
- Debates
- Elections
- Electoral communication
- Political communication
- Social networks
- Television
CACES Knowledge Areas
- 413A Social and Cultural Studies