Facebook Live en Debates Electorales para la Participación Ciudadana: Caso Alcaldía De Cuenca, Ecuador

Translated title of the contribution: Facebook Live in Electoral Debates for Citizen Participation: Case of the Mayor of Cuenca, Ecuador

Angel Luis Torres Toukoumidis, Luis Alfonso Alvarez Rodas, Ignacio Mauricio Balcazar Betancourth

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Streaming platforms such as Facebook Live have allowed synchronizing the audience with the content in real time, thus providing new forms of digital communication. In the political context, the adaptation by the media in the use of these spaces has been evidenced, in fact, this research focuses on analyzing the correlation of the speech of the candidates for the Mayor of Cuenca, Ecuador, with the comments made in real time by Facebook users who participated in the transmission, for this, the debate held on February 21, 2019 transmitted exclusively via streaming on the Facebook account of the local newspaper El Universo was examined, in which 11 candidates intervened and 4,641 comments were made. The hermeneutic units reviewed, both in the appearances of politicians and in the anonymized comments, were propaganda, friendly speech, funny, offensive, institutional services, religious and news. The results obtained show the prevalence of a discourse oriented to propaganda and institutional services in the participants, while in the comments made in real time by the users, offensive discourse and propaganda predominate. In conclusion, although there is a simultaneity in the broadcast of the debate and participation of users interacting on Facebook Live, the discursive-media construction of political actors differs from the discourse, linearity and content exposed in the comments.
Translated title of the contributionFacebook Live in Electoral Debates for Citizen Participation: Case of the Mayor of Cuenca, Ecuador
Original languageSpanish (Ecuador)
Title of host publicationDebate sobre los debates electorales y nuevas formas de comunicación política
PublisherCuadernos Artesanos de Comunicación
Pages189-204
Number of pages16
ISBN (Print)978-84-17314-36-1
StatePublished - 30 Apr 2020

Keywords

  • Debates
  • Elections
  • Electoral communication
  • Political communication
  • Social networks
  • Television

CACES Knowledge Areas

  • 413A Social and Cultural Studies

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