Extending PESTEL technique to neutrosophic environment for decisions making in business management

Recently, Neutrosophy theory and its application in decision-making has became in a significant issue for the scientific community. In this paper, an extension of the PESTEL (Political, Economic, Social, Technological, Ecological and Legal) technique adapted to the neutrosophic environment is proposed for decision making in management. The proposal is specially tailored for the dynamic analysis of the different factors in an uncertain environment. The framework developed for the extension of the PESTEL technique to the neutrosophic environment is compound for six fundamental activities. A system of recommendation is designed for practical purposes. A case study is developed for the use of the neutrosophic PESTEL to show the applicability of the technique. The paper ends with conclusions and recommendations for future work.