Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador

Erwin J. Sacoto Cabrera; César Vilora Núñez; Carlos M. Fernández Márquez; Francisco J. Vazquez; Julio Yair Rivera

doi:10.1109/TEMSCONGlobal64363.2025.11238283

Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador

Erwin J. Sacoto Cabrera
, César Vilora Núñez
, Carlos M. Fernández Márquez
, Francisco J. Vazquez
, Julio Yair Rivera

Research Group in Cloud Computing Smart Cities & High Performance Computing (GIHP4C)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Digital Transformation (DT) has become a fundamental strategy for modern organizations. However, significant disparities in the maturity of DT persist in Latin America. This study analyzes six digital transformation maturity models (DTMMs), selecting the MIT DTMM for application in 14 technology companies in Cuenca, Ecuador. Using surveys of 280 employees, we assessed four key pillars of digital maturity: Digital Intensity, Transformation Management Intensity, Digital Culture, and Technology Capabilities. Key findings reveal internal heterogeneity across these dimensions, despite similar overall maturity scores. Finally, this research represents one of the first regional applications of MIT DTMM and provides practical information for strategic planning and digital policy for companies in Cuenca, Ecuador.

Original language	English
Title of host publication	TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9798331542740
DOIs	https://doi.org/10.1109/TEMSCONGlobal64363.2025.11238283
State	Published - 2025
Event	2025 IEEE Technology and Engineering Management Society Conference - Global, TEMSCON Global 2025 - San Diego, United States Duration: 4 Aug 2025 → 7 Aug 2025

Publication series

Name	TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings

Conference

Conference	2025 IEEE Technology and Engineering Management Society Conference - Global, TEMSCON Global 2025
Country/Territory	United States
City	San Diego
Period	4/08/25 → 7/08/25

Bibliographical note

Publisher Copyright:
© 2025 IEEE.

Keywords

Digital Culture
Digital Maturity Scores
Digital Transformation
Maturity Models
Transformation Management Intensity

Access to Document

10.1109/TEMSCONGlobal64363.2025.11238283

Cite this

Sacoto Cabrera, E. J., Vilora Núñez, C., Fernández Márquez, C. M., Vazquez, F. J., & Yair Rivera, J. (2025). Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador. In TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings (TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/TEMSCONGlobal64363.2025.11238283

Sacoto Cabrera, Erwin J. ; Vilora Núñez, César ; Fernández Márquez, Carlos M. et al. / Exploring Digital Transformation Models in Latin America : Insights from Tech Firms in Cuenca, Ecuador. TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings. Institute of Electrical and Electronics Engineers Inc., 2025. (TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings).

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title = "Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador",

abstract = "Digital Transformation (DT) has become a fundamental strategy for modern organizations. However, significant disparities in the maturity of DT persist in Latin America. This study analyzes six digital transformation maturity models (DTMMs), selecting the MIT DTMM for application in 14 technology companies in Cuenca, Ecuador. Using surveys of 280 employees, we assessed four key pillars of digital maturity: Digital Intensity, Transformation Management Intensity, Digital Culture, and Technology Capabilities. Key findings reveal internal heterogeneity across these dimensions, despite similar overall maturity scores. Finally, this research represents one of the first regional applications of MIT DTMM and provides practical information for strategic planning and digital policy for companies in Cuenca, Ecuador.",

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year = "2025",

doi = "10.1109/TEMSCONGlobal64363.2025.11238283",

language = "English",

series = "TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings",

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Sacoto Cabrera, EJ, Vilora Núñez, C, Fernández Márquez, CM, Vazquez, FJ & Yair Rivera, J 2025, Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador. in TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings. TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings, Institute of Electrical and Electronics Engineers Inc., 2025 IEEE Technology and Engineering Management Society Conference - Global, TEMSCON Global 2025, San Diego, United States, 4/08/25. https://doi.org/10.1109/TEMSCONGlobal64363.2025.11238283

Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador. / Sacoto Cabrera, Erwin J.; Vilora Núñez, César; Fernández Márquez, Carlos M. et al.
TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings. Institute of Electrical and Electronics Engineers Inc., 2025. (TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Exploring Digital Transformation Models in Latin America

T2 - 2025 IEEE Technology and Engineering Management Society Conference - Global, TEMSCON Global 2025

AU - Sacoto Cabrera, Erwin J.

AU - Vilora Núñez, César

AU - Fernández Márquez, Carlos M.

AU - Vazquez, Francisco J.

AU - Yair Rivera, Julio

PY - 2025

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AB - Digital Transformation (DT) has become a fundamental strategy for modern organizations. However, significant disparities in the maturity of DT persist in Latin America. This study analyzes six digital transformation maturity models (DTMMs), selecting the MIT DTMM for application in 14 technology companies in Cuenca, Ecuador. Using surveys of 280 employees, we assessed four key pillars of digital maturity: Digital Intensity, Transformation Management Intensity, Digital Culture, and Technology Capabilities. Key findings reveal internal heterogeneity across these dimensions, despite similar overall maturity scores. Finally, this research represents one of the first regional applications of MIT DTMM and provides practical information for strategic planning and digital policy for companies in Cuenca, Ecuador.

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KW - Digital Maturity Scores

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KW - Maturity Models

KW - Transformation Management Intensity

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DO - 10.1109/TEMSCONGlobal64363.2025.11238283

M3 - Conference contribution

AN - SCOPUS:105031377830

T3 - TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings

BT - TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings

PB - Institute of Electrical and Electronics Engineers Inc.

Y2 - 4 August 2025 through 7 August 2025

ER -

Sacoto Cabrera EJ, Vilora Núñez C, Fernández Márquez CM, Vazquez FJ, Yair Rivera J. Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador. In TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings. Institute of Electrical and Electronics Engineers Inc. 2025. (TEMSCON Global 2025 - 2025 IEEE Technology and Engineering Management Society Conference - Global, Conference Proceedings). doi: 10.1109/TEMSCONGlobal64363.2025.11238283

Exploring Digital Transformation Models in Latin America: Insights from Tech Firms in Cuenca, Ecuador

Abstract

Publication series

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Bibliographical note

Keywords

Access to Document

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