Esports and the Media: Challenges and Expectations in a Multi-Screen Society

Research output: Book/ReportBookpeer-review


This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture. The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license:

Translated title of the contributionEsports y los medios: desafíos y expectativas en una sociedad multipantalla
Original languageEnglish
PublisherCRC Press
Number of pages118
ISBN (Electronic)9781000652864
ISBN (Print)9781032222653
StatePublished - 1 Jul 2022

Bibliographical note

Publisher Copyright:
© 2023 selection and editorial matter, Angel Torres-Toukoumidis; individual chapters, the contributors.

CACES Knowledge Areas

  • 413A Social and Cultural Studies


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