Educommunication of Youtubers and Media Influencers and its Impact on Liquid Audiences on Instagram, Youtube, and Tiktok

The objective of the study was to explore and describe the educommunication or youtubers and influencers in Ecuador in order to know the impact they generate on followers, internet users and liquid audiences through social networks. The research applied the mixed approach with qualitative and quantitative methods that allowed exploring and describing the strategies applied by Ecuadorian influencers in a media context though YouTube, Instagram and TikTok; data collection was given though the HyperAuditor and Modash platforms to identify 31.149 Ecuadorian influencers, websites that facilitated the review and analysis of accounts and channels of the main influencers whose number of followers were counted; thanks to a survey 177 internet users, criteria were obtained that served to know the perception and intention of the influential media personalities and their impact on society. The results obtained show that despite the constant increase of their followers, influencers do not apply or create educational content and social interest, so the liquid audiences of social networks are only limited to real and observe the publications of their influencers. The study concludes with the call of Internet users demanding better educational and entertainment content on the Internet.