Ecosistema de la Economía Violeta en la Ciudad de Cuenca, una Alternativa Económica con Enfoque de Género

This research provides an in-depth analysis of the current labor conditions for women, focusing on gender inequality, occupational segregation, and the persistent wage gap. The primary objective was to ascertain the level of job satisfaction among women in Cuenca by integrating the concept of the violet economy, which emphasizes the inclusion of rural parishes. A non-experimental, quantitative methodology was utilized. Data were collected via a survey conducted with 96 women operating formal businesses under the auspices of the Prefecture of Azuay in May and June 2023. Survey responses were operationalized into variables such as age, average monthly income, educational attainment, tenure, work hours, affiliation, and credit access. Additional variables were assessed using a Likert scale, with multiple responses analyzed through SPSS software. The findings reveal that entrepreneurial women generally lack fixed incomes or earnings above the basic salary, constraining their access to adequate living conditions. The overall job satisfaction level was classified as 'Moderately Satisfied.' Following the enactment of the violet economy law, women's participation becomes pivotal in narrowing the gender gap, empowering women, and achieving economic stability. This engagement is instrumental in fostering human development and reinforcing the nation's economic framework.