Economía Digital: Cómo El E-commerce Impulsa los Emprendimientos

The digital economy has transformed the business environment, enabling entrepreneurs to access global markets and optimize operations through e-commerce. This environment fosters competition among companies, driving economic growth and sustainability. The aim of the study was to describe the perception of the impact of e-commerce on the development of entrepreneurship in Guayaquil, Ecuador. The study was descriptive, with a cross-sectional design and a mixed-methods approach. Interviews were combined with expert-validated surveys and applied to a sample of 385 entrepreneurs, using a Likert scale for quantitative analysis. The responses were analyzed using descriptive statistics. E-commerce promotes the development of entrepreneurship in Guayaquil, with a positive impact on revenue, market reach, and customer interaction, although challenges remain in certain areas. The interviews highlight the need for a diversified strategy and continuous technological adaptation to maintain competitiveness.