Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Nelson Roberto Valdez Morocho; Nicolás Sumba-Nacipucha; Jenny Paola Lis-Gutiérrez; Jorge Cueva-Estrada

doi:10.1007/978-3-031-90921-4_80

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Nelson Roberto Valdez Morocho
, Nicolás Sumba-Nacipucha
, Jenny Paola Lis-Gutiérrez
, Jorge Cueva-Estrada

Socio-Economic and Business Research Group (GISEE)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

Original language	English
Title of host publication	Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies
Subtitle of host publication	From Concepts to Applications in Smart Environment - ICAISE 2024
Editors	Yousef Farhaoui, Tutut Herawan, Agbotiname Lucky Imoize, Ahmad El Allaoui
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	591-606
Number of pages	16
ISBN (Print)	9783031909207
DOIs	https://doi.org/10.1007/978-3-031-90921-4_80
State	Published - 2025
Event	International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024 - Errachidia, Morocco Duration: 7 Nov 2024 → 9 Nov 2024

Publication series

Name	Lecture Notes in Networks and Systems
Volume	1397 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024
Country/Territory	Morocco
City	Errachidia
Period	7/11/24 → 9/11/24

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

customer service
Digital economy
retail trade
technology
user experience

Access to Document

10.1007/978-3-031-90921-4_80

Cite this

Valdez Morocho, N. R., Sumba-Nacipucha, N., Lis-Gutiérrez, J. P., & Cueva-Estrada, J. (2025). Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. In Y. Farhaoui, T. Herawan, A. Lucky Imoize, & A. E. Allaoui (Eds.), Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024 (pp. 591-606). (Lecture Notes in Networks and Systems; Vol. 1397 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-90921-4_80

Valdez Morocho, Nelson Roberto ; Sumba-Nacipucha, Nicolás ; Lis-Gutiérrez, Jenny Paola et al. / Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. editor / Yousef Farhaoui ; Tutut Herawan ; Agbotiname Lucky Imoize ; Ahmad El Allaoui. Springer Science and Business Media Deutschland GmbH, 2025. pp. 591-606 (Lecture Notes in Networks and Systems).

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title = "Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador",

abstract = "This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador{\textquoteright}s retail appliance sector. Using Spearman{\textquoteright}s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.",

keywords = "customer service, Digital economy, retail trade, technology, user experience",

author = "\{Valdez Morocho\}, \{Nelson Roberto\} and Nicol{\'a}s Sumba-Nacipucha and Lis-Guti{\'e}rrez, \{Jenny Paola\} and Jorge Cueva-Estrada",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.; International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024 ; Conference date: 07-11-2024 Through 09-11-2024",

year = "2025",

doi = "10.1007/978-3-031-90921-4\_80",

language = "English",

isbn = "9783031909207",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "591--606",

editor = "Yousef Farhaoui and Tutut Herawan and \{Lucky Imoize\}, Agbotiname and Allaoui, \{Ahmad El\}",

booktitle = "Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies",

address = "Germany",

}

Valdez Morocho, NR, Sumba-Nacipucha, N, Lis-Gutiérrez, JP & Cueva-Estrada, J 2025, Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. in Y Farhaoui, T Herawan, A Lucky Imoize & AE Allaoui (eds), Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. Lecture Notes in Networks and Systems, vol. 1397 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 591-606, International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024, Errachidia, Morocco, 7/11/24. https://doi.org/10.1007/978-3-031-90921-4_80

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. / Valdez Morocho, Nelson Roberto; Sumba-Nacipucha, Nicolás; Lis-Gutiérrez, Jenny Paola et al.
Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. ed. / Yousef Farhaoui; Tutut Herawan; Agbotiname Lucky Imoize; Ahmad El Allaoui. Springer Science and Business Media Deutschland GmbH, 2025. p. 591-606 (Lecture Notes in Networks and Systems; Vol. 1397 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

AU - Valdez Morocho, Nelson Roberto

AU - Sumba-Nacipucha, Nicolás

AU - Lis-Gutiérrez, Jenny Paola

AU - Cueva-Estrada, Jorge

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

PY - 2025

Y1 - 2025

N2 - This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

AB - This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

KW - customer service

KW - Digital economy

KW - retail trade

KW - technology

KW - user experience

UR - https://www.scopus.com/pages/publications/105007511882

U2 - 10.1007/978-3-031-90921-4_80

DO - 10.1007/978-3-031-90921-4_80

M3 - Conference contribution

AN - SCOPUS:105007511882

SN - 9783031909207

T3 - Lecture Notes in Networks and Systems

SP - 591

EP - 606

BT - Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies

A2 - Farhaoui, Yousef

A2 - Herawan, Tutut

A2 - Lucky Imoize, Agbotiname

A2 - Allaoui, Ahmad El

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024

Y2 - 7 November 2024 through 9 November 2024

ER -

Valdez Morocho NR, Sumba-Nacipucha N, Lis-Gutiérrez JP, Cueva-Estrada J. Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. In Farhaoui Y, Herawan T, Lucky Imoize A, Allaoui AE, editors, Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. Springer Science and Business Media Deutschland GmbH. 2025. p. 591-606. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-90921-4_80

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Keywords

Access to Document

Other files and links

Status of the applications of the diverse marketing branches in the different economic sectors of the Ecuadorian market and their incidence on the consumer's purchase decision process (ECUMKT)

Cite this

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Keywords

Access to Document

Other files and links

Projects

Status of the applications of the diverse marketing branches in the different economic sectors of the Ecuadorian market and their incidence on the consumer's purchase decision process (ECUMKT)

Cite this