Desafíos de la Generación Millennials en el Desempeño Laboral Dentro de un Medio de Comunicación en Guayaquil

Translated title of the contribution: Challenges of the Millennial Generation in Labor Performance Within a Communication Media in Guayaquil

Eric Emiro Velez Montesdeoca, María Emilia Granda Martínez

Research output: Contribution to journalArticle

Abstract

This research was born from the need to know the different aspects that a millennials must take into account as challenges when entering a job. The methodology was qualitative, with a descriptive scope and a case study design in a media outlet in the city of Guayaquil - Ecuador with millennial interns within the months of November and December 2018. For data collection, interviews through a focus group with interns, direct observation and interpretation of the interaction between boss/intern within the company and interviews with the bosses were used. The emerging results described that the relationships between these generations, within this environment, are good, the interns are highly affective and the bosses have high perspectives of their capabilities, among the challenges encountered are: the salary aspect, the role they fulfill as interns, the limitations they encounter and transcendence.
Translated title of the contributionChallenges of the Millennial Generation in Labor Performance Within a Communication Media in Guayaquil
Original languageSpanish (Ecuador)
Number of pages15
JournalUTCiencia
Volume5
Issue number5
StatePublished - 30 Sep 2019

Keywords

  • Case study
  • Challenges
  • Communication
  • Generations
  • Labor

CACES Knowledge Areas

  • 123A Journalism and Communication

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