Cuando los Instragrammers son los Adultos

Translated title of the contribution: When the unceragraphmers are the adults

Andrea De Santis, Angel Luis Torres Toukoumidis, Jessica Liliana Vile Remache, Jonnathan Xavier Cuenca Morocho, Christian Joel Montero Galan, Jose Luis Vallejo Garnica, Juan Diego Delgado Alvarez, Luis Gustavo Morales Rivera, Paula Estefania Freeman Trelles, Davis Herrera, Angie Ruiz, Evelyn Isabel Vega Perez, Mariuxi Carolina Mendoza Neira, Matias Paul Suarez Velez, Byron Isidro Bonilla Muy, Kevin Andres Quito Pineda, Daniela Alexandra Torres Carrera, Ramiro Alexander Quituisaca Zhizhpon, Marco Vinicio Delgado Valladares, Paul Israel Cabrera Vanegas

Research output: Book/ReportBook

Abstract

Within the framework of marketing-related issues, there are several strategies that affect the purchasing behaviour of consumers in order to inform or persuade them about the benefits provided by a particular product or service. Ecuadorian companies use these strategies to capture the attention of current and potential customers in order to generate: market positioning, top of mind, capture and increase market share, customer satisfaction and, of course, higher sales of the goods they offer. Thi
Translated title of the contributionWhen the unceragraphmers are the adults
Original languageSpanish (Ecuador)
PublisherEditorial Abya-Yala
Number of pages134
ISBN (Print)978-9978-10-406-4
StatePublished - 10 Apr 2020

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