La creatividad como indicador de competitividad empresarial en el panorama publicitario mexicano

Translated title of the contribution: Creativity as an indicator of business competitiveness in the Mexican advertising landscape

Estela Núnez-Barriopedro, Jorge García-Martín, Rafael Ravina-Ripoll

Multidisciplinary Study of the Influence of Creativity and Corporate Happiness on the Sustainable, Economic, Social and Environmental Development of Territories (IGOMSOH)

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Business & Economics

Engineering & Materials Science