La creatividad como indicador de competitividad empresarial en el panorama publicitario mexicano

Translated title of the contribution: Creativity as an indicator of business competitiveness in the Mexican advertising landscape

Estela Núnez-Barriopedro, Jorge García-Martín, Rafael Ravina-Ripoll

Research output: Contribution to journalArticle

1 Scopus citations
Translated title of the contributionCreativity as an indicator of business competitiveness in the Mexican advertising landscape
Original languageSpanish
JournalEspacios
Volume39
Issue number34
StatePublished - 1 Jan 2018

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    Núnez-Barriopedro, E., García-Martín, J., & Ravina-Ripoll, R. (2018). La creatividad como indicador de competitividad empresarial en el panorama publicitario mexicano. Espacios, 39(34).