Creativity: An intangible capital generating competitive quality in the Spanish advertising industry

Estela Núñez-Barriopedro, Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez

Multidisciplinary Study of the Influence of Creativity and Corporate Happiness on the Sustainable, Economic, Social and Environmental Development of Territories (IGOMSOH)

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Business & Economics