Abstract
The current digital age has social networks (SS. NN) as its main means of communication. On the other hand, scientific journals (SJ) are a fundamental part of the new knowledge society, the above suggests a link between SJ and SS. NN as content broadcast media. However, the task is not easy, for this to be carried out properly, the SJs must efficiently apply and manage the content they share on the SS. NN, in the case of this study, the social network Facebook. The objective was to describe the characteristics of the content shared by the SJs in the health field indexed in Scielo Spain on the Facebook social network. For this, an empirical investigation was carried out, of a correlational, descriptive and cross-sectional type to the profiles of the SJs in the SS. NN. There is little participation of the SJ in the SS. NN, it can be added that the shared content is devoid of innovation and interaction, characteristics offered by web 2.0, additionally, a statistically significant relationship was found with Rho of 0.706, which suggests a high average relationship. Between the number of years on Facebookby SJs and their number of followers on the social network Facebook.
| Translated title of the contribution | Content Management in Social Networks, by Scientific Journals Indexed in Scielo Spain |
|---|---|
| Original language | Spanish (Ecuador) |
| Pages (from-to) | 194-213 |
| Number of pages | 20 |
| Journal | Revista de comunicación de la SEECI |
| Volume | 56 |
| Issue number | 56 |
| DOIs | |
| State | Published - 27 Apr 2023 |
Keywords
- Alternative metrics
- Content
- Content marketing
- Digital identity
- Publications
- Scientific journals
- Social networks
- Virtual communities
CACES Knowledge Areas
- 414A Marketing and advertising
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Status of the applications of the diverse marketing branches in the different economic sectors of the Ecuadorian market and their incidence on the consumer's purchase decision process (ECUMKT)
Sumba Nacipucha, N. A. (PI), Cueva Estrada, J. M. (Col), Delgado Figueroa, S. P. (Col), Mero Alava, L. F. (Student), Muñoz Colobon, G. N. (Student), Barrera Noboa, E. L. (Student), Moreira Aviles, M. Y. (Student), Zambrano Castro, A. V. (Student), Cueva Ortiz, N. M. (Student) & Plaza Quimis, M. A. (Student)
28/11/22 → …
Project: Research and Development
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