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Gestión del Contenido en Redes Sociales, por Revistas Científicas Indexadas en Scielo España

Translated title of the contribution: Content Management in Social Networks, by Scientific Journals Indexed in Scielo Spain

Research output: Contribution to journalArticle

Abstract

The current digital age has social networks (SS. NN) as its main means of communication. On the other hand, scientific journals (SJ) are a fundamental part of the new knowledge society, the above suggests a link between SJ and SS. NN as content broadcast media. However, the task is not easy, for this to be carried out properly, the SJs must efficiently apply and manage the content they share on the SS. NN, in the case of this study, the social network Facebook. The objective was to describe the characteristics of the content shared by the SJs in the health field indexed in Scielo Spain on the Facebook social network. For this, an empirical investigation was carried out, of a correlational, descriptive and cross-sectional type to the profiles of the SJs in the SS. NN. There is little participation of the SJ in the SS. NN, it can be added that the shared content is devoid of innovation and interaction, characteristics offered by web 2.0, additionally, a statistically significant relationship was found with Rho of 0.706, which suggests a high average relationship. Between the number of years on Facebookby SJs and their number of followers on the social network Facebook.
Translated title of the contributionContent Management in Social Networks, by Scientific Journals Indexed in Scielo Spain
Original languageSpanish (Ecuador)
Pages (from-to)194-213
Number of pages20
JournalRevista de comunicación de la SEECI
Volume56
Issue number56
DOIs
StatePublished - 27 Apr 2023

Keywords

  • Alternative metrics
  • Content
  • Content marketing
  • Digital identity
  • Facebook
  • Publications
  • Scientific journals
  • Social networks
  • Virtual communities

CACES Knowledge Areas

  • 414A Marketing and advertising

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