Comunicación y Deporte: La Relación de los Medios de Comunicación y el Deporte Ecuatoriano

Translated title of the contribution: Communication and Sport: The Relationship of the Media and Ecuadorian Sport

Tabata Sarahi Hermida Ortega, Diego Fernando Melo Morante, Narcisa Jessenia Medranda Morales

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

It is studied how modern sport appears at the end of the 19th century, almost at the same time, when the media began to be protagonists in society. Once the media became aware of the importance and prominence of sport, they sought to make sport dependent on the media, with the aim of reaching the people and vice versa. When a link was created between sport and the media, the latter began to politicize sport, bypassing deontological codes and using a distracting agenda for the masses.
Translated title of the contributionCommunication and Sport: The Relationship of the Media and Ecuadorian Sport
Original languageSpanish (Ecuador)
Title of host publicationEcología de la información: un recorrido práctico de la comunicación
PublisherEditorial Universitaria Abya-Yala
Pages365-380
Number of pages16
ISBN (Print)978-9978-10-643-3
StatePublished - 17 Jun 2022

Keywords

  • Ecuador
  • Media
  • Sport

CACES Knowledge Areas

  • 413A Social and Cultural Studies

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