Abstract
It is studied how modern sport appears at the end of the 19th century, almost at the same time, when the media began to be protagonists in society. Once the media became aware of the importance and prominence of sport, they sought to make sport dependent on the media, with the aim of reaching the people and vice versa. When a link was created between sport and the media, the latter began to politicize sport, bypassing deontological codes and using a distracting agenda for the masses.
Translated title of the contribution | Communication and Sport: The Relationship of the Media and Ecuadorian Sport |
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Original language | Spanish (Ecuador) |
Title of host publication | Ecología de la información: un recorrido práctico de la comunicación |
Publisher | Editorial Universitaria Abya-Yala |
Pages | 365-380 |
Number of pages | 16 |
ISBN (Print) | 978-9978-10-643-3 |
State | Published - 17 Jun 2022 |
Keywords
- Ecuador
- Media
- Sport
CACES Knowledge Areas
- 413A Social and Cultural Studies