Comunicación Estratégica de la Ciencia con Youtube: El Papel del Comunicador/científico

Translated title of the contribution: Strategic Communication of Science with YouTube: The Role of the Communicator / Scientist

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Today, navigating the new social networks directly implies taking into account YouTube, a network of global impact that projects documentaries, short films, video blogs, among others, serving as a space for entertainment, teaching and information in a "multiplatform system, of which mobile devices are an integral part and crucial node" (De Santis-Piras and Morales Morante, 2019). This influx of YouTube has been generated due to multiple circumstances, among them, growth of new audiences, suspicion towards traditional media and of course, development of interaction. In the first instance, these new audiences represented by generation Y also called millennials together with the more recent named generation Z have been labeled as digital natives (Rodríguez, Torres-Toukoumidis, Rodríguez and Gómez, 2016), this has meant that they possess a series of differentiating competencies from the others.
Translated title of the contributionStrategic Communication of Science with YouTube: The Role of the Communicator / Scientist
Original languageSpanish (Ecuador)
Title of host publicationStrategic Communication of Science with YouTube: The Role of the Communicator / Scientist
PublisherEdiciones CIESPAL
Pages117-136
ISBN (Print)978-9978-55-196-7
StatePublished - 31 Jul 2020

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