Claves de la Investigación en Comunicación (Coordinación)

The book Keys to Research in Communication is the result of a work between the Social Communication majors of the Central University of Ecuador (UCE) and the research group GICODEPO of the Universidad Politécnica Salsiana (UPS) in which different methodological strategies applied in fourth-level academic fields are presented, for the study of social phenomena from communication, articulated with other fields of knowledge. This is an editorial project endorsed by the Communication, Development and Policy Research Group (GICODEPO-UPS) that makes visible theories, methods, information collection techniques,and data processing and analysis strategies, which are based on epistemological and methodological reflections in the scientific exercise of research in social communication. The link drawn between the different areas of knowledge has allowed this publication to bring together sixteen chapters that expose the research trajectories of Ecuador, Mexico, Chile, Colombia, and Spain in two key moments.