Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Marcelo J. Bastidas; Rosa M. Benites; Fabian I. Villacres; David A. Andrade

Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Translated title of the contribution: Characterization of direct sales executive of nutritional products in the city of Guayaquil

Marcelo J. Bastidas, Rosa M. Benites, Fabian I. Villacres, David A. Andrade

Educational Innovation Group Improving Classroom Practices (GIE-MPA)

Research output: Contribution to journal › Article › peer-review

Abstract

Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

Translated title of the contribution	Characterization of direct sales executive of nutritional products in the city of Guayaquil
Original language	Spanish
Journal	Espacios
Volume	39
Issue number	32
State	Published - 1 Jan 2018

Bibliographical note

Publisher Copyright:
© 2018.

Cite this

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title = "Caracterizaci{\'o}n del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil",

abstract = "Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.",

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AU - Bastidas, Marcelo J.

AU - Benites, Rosa M.

AU - Villacres, Fabian I.

AU - Andrade, David A.

PY - 2018/1/1

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N2 - Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

AB - Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

KW - Characterization

KW - Cluster

KW - Direct sale

KW - Ecuador

UR - http://www.scopus.com/inward/record.url?scp=85051536653&partnerID=8YFLogxK

M3 - Artículo

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SN - 0798-1015

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ER -

Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Abstract

Bibliographical note

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