Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Translated title of the contribution: Characterization of direct sales executive of nutritional products in the city of Guayaquil

Marcelo J. Bastidas, Rosa M. Benites, Fabian I. Villacres, David A. Andrade

Research output: Contribution to journalArticlepeer-review

Abstract

Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

Translated title of the contributionCharacterization of direct sales executive of nutritional products in the city of Guayaquil
Original languageSpanish
JournalEspacios
Volume39
Issue number32
StatePublished - 1 Jan 2018
Externally publishedYes

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