Desafíos de la Comunicación Popular y Comunitaria en Ecuador. La Experiencia de Aler

Translated title of the contribution: Challenges of popular and community communication in Ecuador. The Alevance Experience

Nicole Stefania Vallejo Maruri, Tania Francisca Villalva Salguero

Research output: Contribution to journalArticle

Abstract

This study analyzes the radio communication practices of ALER, its historical construction, the approach and accompaniment to communities and subalternized sectors of Ecuador, Latin America and the Caribbean; From a qualitative approach and a non-probability sampling, interviews were conducted semi-structured to local and international managers, it was built a matrix to review the discourse present in the sound narratives of the Badge programs and see what the social contribution is from the content. ALER has been an icon in the conceptualization of communication and popular radio, his work allowed the organizational development, and subsequent recognition politician of indigenous, Amazonian and Afro-descendant leaders and communities; However, what is popular and community is underestimated, as the greatest challenge is compete with content that goes viral easily without further proposal of contents
Translated title of the contributionChallenges of popular and community communication in Ecuador. The Alevance Experience
Original languageSpanish (Ecuador)
Pages (from-to)43-48
JournalChasqui. Revista Latinoamericana De Comunicación
Volume146
Issue number0
StatePublished - 1 Apr 2021

Keywords

  • Comunicación
  • Comunicación popular
  • Comunidades
  • Comunitaria
  • Radio comunitaria
  • Radio popular

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