Características del Uso de Aplicaciones Móviles como Elemento para Incentivar el Consumo de Productos Saludables, Caso: México - Colombia - Ecuador, Un Estudio Exploratorio en Estudiantes Universitarios

Translated title of the contribution: Characteristics of the Use of Mobile Applications as an Element to Encourage the Consumption of Healthy Products, Case: Mexico - Colombia - Ecuador, An Exploratory Study in University Students

Adriana Priscila Vallejo Bojorque, Carolina Garzón Medina, Sara Catalina Forero Molina, Aidaluz Sánchez Arismendi, Oscar Naranjo Del Giudice, Ricardo José González Ternera, Mario Eduardo Giraldo Oliveros, Laura Berenice Sánchez Baltazar, Oded Meza Romero, James Paúl Linero Bocanegra

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Changes in diet, modifying patterns and lifestyle can produce sustainable weight loss and prevent the development of chronic diseases, however, only a minority of people heed these proposals (Nielsen, 2016). Some studies have verified that internet and mobile phone-based technologies for physical activity, monitoring with mobile apps and other technological strategies, can help to significantly increase and maintain activity levels. In addition, smartphones, which provide daily individualized feedback on dietary behavior, can lead to increases in intake of healthy food groups (Mei-Fang Chen and Neng-Pai Lin, 2018).
Translated title of the contributionCharacteristics of the Use of Mobile Applications as an Element to Encourage the Consumption of Healthy Products, Case: Mexico - Colombia - Ecuador, An Exploratory Study in University Students
Original languageSpanish (Ecuador)
Title of host publicationConsumo, prácticas y mercados emergentes: Reflexiones del consumidor latinoamericano
PublisherEdiciones USTA
Pages1-23
Number of pages23
ISBN (Print)978-958-782-380-6
StatePublished - 31 Dec 2020

CACES Knowledge Areas

  • 414A Marketing and advertising

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