Calidad del Servicio de Transporte y la Decisión del Traslado en Tiempos de Pandemia

Translated title of the contribution: Quality of the Transportation Service and the Transfer Decision in Times of Pandemic

Mariuxi De Alejandro Castro, Priscilla Rossana Paredes Floril

Research output: Contribution to journalArticle

Abstract

The state of emergency declared in Ecuador due to the global pandemic caused by the SARS-CoV-2 virus, called covid-19, put the people in an alert situation to avoid contagion, causing a change in the decision to use of public transportation provided by private transportation service. The objective of this research was to determine the relationship between the quality of the taxi transportation service and the decision to travel in the face of the health emergency in the city of Guayaquil. The research was applied, quantitative, non-experimental, correlational. The sample was taken from 385 people of the city of Guayaquil. A questionnaire with 33 questions on a Likert scale was applied and the statistical analysis was performed with the SPSS.21 software. The reliability of the instrument is supported by the value obtained of 0.955 Cronbach's alpha coefficient. Spearman's coefficient obtaining (p = 0.315) shows a weak positive correlation between the study variables. Although the relationship of the factors is not conclusive, the results or perceptions obtained individually encourage to reinforce the building of a good customer service culture in the face of the decision to travel by taxi in times of pandemic, considering the high percentage of insecurity existing in the city of Guayaquil, Likewise, the study determines that there is no safety in the service received by informal taxi drivers, generating robberies, express kidnappings, and creating disbelief and distrust of the passenger.
Translated title of the contributionQuality of the Transportation Service and the Transfer Decision in Times of Pandemic
Original languageSpanish (Ecuador)
Pages (from-to)46-56
JournalApuntes de Economía y Sociedad
Volume3
Issue number3
DOIs
StatePublished - 29 Jun 2022

Keywords

  • Service quality
  • Transfer decision
  • Relationship
  • Pandemic

CACES Knowledge Areas

  • 714A Job Skills

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