Abstract
The research recognizes the fact that tourist distribution agencies must, through their web portals, seek to provide attractive information that will make the psychology of tourists more flexible in order to encourage the commercial process to take advantage of the consolidation of tourist products, allowing to face the direct communication that exists between supply and demand given the transformation of the channel as a consequence of the incursion of Information and Communication Technologies and the use of the Internet. Therefore, the proposal that is supported through a non-probabilistic exploratory study provides criteria that, based on the measurement of the subjectivity of external evaluators, constructs a statistically valid alternative to determine the quality of the content and functionality of websites. In addition, that after validation through a field study applied to 24 travel agencies, wholesalers and tour operators, allowed to recognize deficiencies and establish recommendations that provide social benefit to the environment and segment researched.
| Translated title of the contribution | Contributions to the Tourist Trade through Websites. Improvement for Quality Assessment |
|---|---|
| Original language | Spanish (Ecuador) |
| Title of host publication | Un espacio para la ciencia |
| Publisher | Editorial Manglar |
| Pages | 145-168 |
| Number of pages | 24 |
| ISBN (Print) | 978-9978-11-030-0 |
| State | Published - 3 Aug 2018 |